Not a lot of mystery as to what they're aiming for here, eh?
That noted, it does look interesting. I saw an announcement somewhere that had the bullet points but I can't find it now so here's my take on it:
- Written by Rick Priestly, the guy who wrote Warhammer and Warhammer 40,000
- Uses a modification of the Bolt Action system so it will not be I Go/You Go
- Comes with 2 sets of order dice
- Templates are plastic
- Hardcover rulebook
So ... yes, I think it looks pretty interesting. Main page at Warlord is here.