40K Friday - Special Monday Edition - Heights of Ridiculousness: Buy a Chapter!

I got this an email with this subject line yesterday:

The entire Ultramarines Chapter available to buy now!

Right. Inside is this picture:

Clicking through to the site yields this:

We proudly present our most ambitious collection ever! Nearly 1,200 Space Marine models representing the Ultramarines as deployed at the Battle of Orar's Sepulchre 888.M41. Marneus Calgar leads his entire chapter against the perfidious Eldar of the Iyanden and Alaitoc Craftworlds.

Here it is company by company:

That's quite a pile. Here's the summary:

Alongside the entire Chapter of Space Marines you'll also receive a signed copy of Codex: Space Marines; a signed copy of Insignium Astartes (the definitive guide to the heraldries and squad markings of the Ultramarines); a full Chapter organisation chart; a breakdown of the composition of each of the 10 companies; a signed art print of the Codex: Space Marines book cover; and a signed art print of Paul Dainton's painting of the Ultramarines assembled for battle.

This collection includes 1 box of Marneus Calgar and Honour Guard; 1 Chief Librarian Tigurius; 1 Chaplain Cassius; 1 Space Marine Captain in Terminator Armour; 1 Space Marine Terminator Chaplain; 1 Captain Sicarius; 1 box of Space Marine Masters of the Chapter; 1 Space Marine Captain: Lord Executioner; 1 Space Marine Captain: Master of the Marches; 1 Space Marine Captain: Master of the Rites; 1 Space Marine Captain: Master of Relics; 3 Space Marine Command Squads; 2 Space Marine Librarians; 1 Space Marine Librarian in Terminator Armour; 1 Space Marine Librarian with staff & book; 1 Space Marine Librarian with Force Sword and Bolt Pistol; 1 Space Marine Librarian with Force Axe and Plasma Pistol; 3 Space Marine Chaplains with Crozius and Power Fist; 3 Space Marine Chaplains with skull helmet; 1 Space Marine Chaplain with Crozius and Bolt Pistol; 1 Space Marine Chaplain with Crozius and Plasma Pistol; 1 Space Marine Chaplain with Jump Pack; 8 Space Marine Terminator Squads; 4 Space Marine Terminator Close Combat Squads; 4 Space Marine Vanguard Veteran Squads; 4 Space Marine Sternguard Veteran Squads; 39 Space Marine Tactical Squads; 47 Space Marine Rhinos; 4 Space Marine Drop Pods; 14 Space Marine Assault Squads; 14 Space Marine Devastator Squads; 12 Space Marine Centurion Devastator Squads; 4 Space Marine Razorbacks; 2 Space Marine Techmarines; 4 Space Marine Thunderfire Cannons; 7 Space Marine Dreadnoughts; 5 Space Marine Ironclad Dreadnoughts; 1 Space Marine Sergeant Chronus; 7 Space Marine Land Raiders; 3 Space Marine Land Raider Crusader/Redeemers; 7 Space Marine Stalker/Hunters; 2 Space Marine Vindicators; 5 Space Marine Predators; 3 Space Marine Whirlwinds; 3 Stormraven Gunships; 7 Space Marine Stormtalon Gunships; 13 Space Marine Bike Squads; 1 Space Marine Bike; 5 Space Marine Attack Bikes; 11 Space Marine Land Speeders; 1 Space Marine Sergeant Telion; 10 boxes of Space Marine Scouts; 4 boxes of Space Marine Scouts with Sniper Rifles; 5 Space Marine Land Speeder Storms; and 6 Space Marine Strikeforces.

I particularly like "47 Rhinos".I suspect this all is as much a promotional thing as it is anything else and if so congratulations GW and it is cool on some level.

Now I'm fine with capitalism and I'm sure there will be at least one person who will buy this but REALLY?! 

• Money-wise there's a a car or a down payment on or a house or I can get 1200 space marine miniatures - tough choice! Is there a financing option? Just for fun I ran it through a loan calculator and if you financed it for 5 years at 15% you're looking at $278 a month. Think carefully before using those credit cards kids
• Who would buy this much unassembled plastic at one go? I don't care if you make it a "club project"  it's going to take forever to build and paint all of this stuff. This is effectively a "lifetime subscription" to marines in Warhammer 40,000. Better pick a color scheme you really really like.
• Storage space: forget about displaying it, where are you going to put all of those boxes while you're working on the thing? That's going to be a fairly big chunk of the garage, but hey it's priced like something that should go in the garage right?. Then once you build it all and paint it all you still have to store that.

All that said ... it would make a helluva Apocalypse army. Good luck transporting it though. Maybe you pay off the loan during the 5 years it takes to paint it all and then you're clear to buy a used minivan to carry it all around. 

Finally, if you're reading this and you do get one PUT UP A BLOG ABOUT IT! I'd love to follow along as someone tackles something like this.